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Today, as social media proves, our customers want collaboration, community, and conversations. Imagining a distributed, verified and all but fraud-proof transaction network will change how we think about designings websites too. There is something busy, chaotic and endless about web design.Д«ecause we can do something doesn't mean it is the right thing to do.ДЄs we shared in BI Revolution and Curation RevolutionВ Blockchain isn't just for Bitcoin anymore. Even as i write this I know chances are poor anyone working. 'Limiting' is an important word for any new web designer. Designing a website creates the idea you can do more than you should. Read a great book, The Paradox of Choice by Schwartz, to understand why most websites lower conversion with too much choice. Art, sound, gameplay, and narrative can all be subject to minimalist interpretations.' For a simplified 'real world' example, imagine wearing a blindfold to place a greater emphasis on your sense of touch.ДЄn entire game can be designed with minimalism as a core concept, but minimalism can also be invoked only when needed. 'The general purpose of minimalism in game design is to accentuate a game's specific elements by limiting the scope or detail of the other surrounding elements. This may be the most important two paragraphs for anyone creating a website to read: The Basics The ideas shared are applicable to web design too.

#Great gatsby font on dafont how to#

I love this post about how to be a game designer minimalist because doing less is the hardest thing. Promise to blog about this topic further on. And the later is the vastly more valuable and hard-earned currency. Preach without conversation, and you'll pay with cash and brand equity. Create a passive one-sided campaign, and you'll do more than spend money carelessly. Maddening means now there's a penalty for being only slightly out of touch. Once the DVR, streaming and a ubiquitous Internet change consumer expectations in favor of exposed mechanics and immersive collaborative tribal experiences going back to passive consumption is impossible and annoying. Experience moves passive consumption out in favor of active collaboration. Control, still a figment of a marketer's imagination, moves from marketers to curators and analysts.ДЄfter such a shift any message meant to brainwash a passive audience sound false, thin, and discouraging.

Happening NOW.Д®xperience always happens NOW - these two trends, immersive and exposed, wreck marketing as practiced in favor of community, conversations, and customers. We develop enough of a framework to receive feedback and then cooperate with those special customers to shape a two-sided dynamic conversation. Sharing process, warts and all, break the third wall - the wall between visitors, viewers, and creators. Perfect is left in favor of content capable of producing, rewarding, and inspiring a tribe. Sharing process in real time or near real time removes a barrier, encourages engagement, and creates conversations. Exposing mechanics creates and shares vulnerabilities. Tough Mudder is immersive and built for sharing.Д®xposed Mechanics elevates process. WillВ Dean when he insists no social media means no Tough Mudder.

Why would people pay to run through cold, mud, and over rocks and steel? Tough Mudder knows experience is the new branding. VR is a subset of a more significant trend - experiences are the new branding. Immersive Design looks toward virtual reality. Immersive Design (#2) and Exposed Mechanics (#3) are related.